Nature of Business: Genting Group Essay

Nature of BusinessGenting Group has xx six years of experience in waxing, operating and commercialiseing casinos and incorporated resorts in different parts of the world. It is the Malaysias leading corporation and iodin of Asias best multinational companies. Gentings main niche food market is leisure and hospitality go integrated in resorts. Gentings scratch line integrated resort is the Resort World Genting, formerly known as Genting Highlands Resort. The resorts and casino properties in Malaysia are * Resort World Genting, Malaysia* Genting International form Centre, Malaysia* Awana Genting Highlands Golf & deoxyadenosine monophosphate Country Resort, Malaysia * Awana Kijal East Cost Golf, Beach & angstrom unitSpa Resort, Malaysia * Awana Langkawi, Spa & Island Resort, Malaysia.These integrated resorts are among the most good turnisty terminus for local and foreign tourist. In this facilities, Genting had provide casinos, hotels, theme park, plan show, Food & Be verages, retail shopping, golfing, cable car terminal and many another(prenominal) outdoor activities such as eco-sport, jungle trekking, abseiling, mountain biking, and horse riding. In Resort World Genting, Malaysia for example, there are five hotels with to a greater extent than 8000 rooms, 50 fun rides, over 200 dining and retail outlets, mega shows and business company facilities. The five hotels are * Maxims Genting* Highland Hotels* Theme Park Hotel* Resort Hotel* depression World HotelUntil now, Genting had expand and diversified their market into many other harvest-tide and service line includes plantation, properties, power generator, oil colour & gas, e-commerce, information technology, bioengineering and cruise liner. * Genting Power Generator* Operated by Genting Sanyen Power Sdn Bhd in Kuala Langat station. It supplies electrical energy to Tenaga Nasional Berhad, Malaysia, under a 21-year power purchase agreement. The first and only caloric power plant to pro vide its own water preparation and to supply steam to another industry. * Genting Plantation* Had oil palm plantation which spearheaded by Genting Plantations Berhad. Started since 1980 when they acquired Rubber Trust Group which owned 13,700 hectares of plantation land in Peninsular Malaysia. Further acquisition were made and acquire land banks and oil palm mills. Now Genting have a total milling subject matter of 255 tonnes per hour. * Genting Properties* Gentings initial primary objective is holding land establish assets for long term appreciation and develops potential to the current strategic affect to expand and market the Groups landed properties. Genting began the project at Genting Highland Resort developing 83-unit Kayangan flat. The project was followed by the launch of 428-unit Ria Apartment and luxurious 320-unit Awana Condominium.Promoting Services and Educating CustomerGenting had put to death many initiatives in their packaging of services and product lines. They are taking steps in educating node effectively as a proof, everyone in this country knows about Genting and its services and product line. The sales and marketing discussion section had outlined their responsibilities in ensuring to rise the customer more effectively and in promoting services. Firstly, the responsibilities of the sales and marketing department are * Research, analyze and plan business strategies to achieve set goals and develop untried ideas to secure more business/arrivals from new and existing manoeuvre countries * Constantly develop new action plans to counter competitive market environment* Proactively drive and develop new business development opportunities, including new trends and new markets * Market information provider to our various business units both(prenominal) local & overseas * Able to effectively monitor in all business plans and its success reporting * To assist Awana marketing on paygrade coordination and execution of all adverti sing, plans and activities * To assist Awana sales in ensuring all overseas arrivals are well coordinated and accounted * To assist AVP on all bridle-path shows products presentations and programmes * To provide feedbacks on sales and marketing activities in various countries and markets to AVP on weekly and monthly basis The list above shows how Genting had ensure that their services promotion mainly in leisure and hospitality will run effectively and could attract more customer thus increase sales. Gentings promotion considered success referred to the annual reports published each year. In running play promotion, Genting had used many mediums for advertisement such as * Pamphlets* Blog* Website* boob tube* Social networking sites (eg Facebook)* RadioBesides that, in empowering their promotion, Genting had also work with tourism Malaysia to raise their brands as one of the most popular tourist destination in Malaysia. Genting also had join promotion with the transportation c ompany handle Bus Company to attract more customers. They make the tourists trips to be more convenience by offering transport from the bus company and tour guides that will guide the tourist around the resort. Promotion had been done wholly and excessively yet cost effective and successful.References* Genting Highlands Facebook page (https//www.facebook.com/gentinghighland) * TOURISM Pahang semiofficial website http//www.pahangtourism.org.my/index.php?option=com_content&task=view&id=99&Itemid=188 * The Genting Malaysia Berhad (http//www.gentingmalaysia.com/default.htm) * The Genting Plantation (http//www.gentingplantations.com/)